Coca Cola
overview
type: Institutional
client: Plusmedia Servicos de Marketing Ltda., PG Cenografia
location: Next to the side entrance of Maracanã Stadium, Maracanã, Rio de Janeiro
team: Clara Bovier
description: Building’s retrofit into the headquarter for Coca Cola during Confederation Cup and World Cup 2014.
status: Completed 2013
the scope
Coca Cola needed a headquarter where they could receive guests to have a drink, watch soccer games or to rest in the lounge areas during the Cup. The new design has no windows, which enables Coca Cola to place large billboards on the rough façades and to maintain a comfortable private atmosphere inside. From the roof terrace the guests have a beautiful view of Maracanã stadium, including part of the soccer field itself.
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This post is also available in: Portuguese (Brazil)
